About The Brand


Amanda here owner and founder of Heart Valley Ranchwear.

Mom and ranchers wife, I was raised in the ca motherlode and always have loved the cowboy way of life and fashion!

I started this brand in honor of a dear friend and cattle woman Pauline Gookin. She was the original owner of the Heart Valley Ranch along with her husband Harry. Over 300 beautiful acres in the Ca mountains just below Yosemite national park. She was classy, tough and full of grit! Our brand encompasses that outlook on life! You will find  quality pieces to you and we strive to uphold the highest standards and integrity!